When combined with high-quality business contact data, AI can accelerate workflows surrounding complex sales and marketing processes, especially in business-to-business markets. Amplifying CreativityWe’re using AI to improve our creative outputs. Automating Website OptimizationWe use AI to automate site optimization and to create better customer outcomes. We’re using AI to leverage meaningful data patterns—like audience demographics, brand affinity and eliminating those with fake followers—to optimize the way and speed at which we can work. - Maddie Raedts, IMA - Influencer Marketing Agency

Source: Forbes April 10, 2019 17:15 UTC