Typically, agency work requires a creative mind and approach. However, when combined with human creativity, AI and automation can make an agency team more efficient—if applied the right way. We asked a panel of Forbes Agency Council members how AI can help in their field. In addition, when used in combination with high-quality business contact data, AI accelerates workflows related to complex business-to-business sales cycles and marketing processes. These tasks are ideal for AI, letting team members focus efforts on nonlinear creative tasks that can’t be done by an algorithm.

Source: Forbes May 23, 2019 12:15 UTC