To help, 13 members of Forbes Communications Council take a look at the crucial techniques that brand authors can leverage to develop catchier, more memorable writing that the audience won't forget. They were short, memorable phrases that captured consumer interest quickly. Establish A ConnectionA memorable copy is one that makes the reader feel the connection to some incident, event, experience or relation they have witnessed or are witnessing. Don’t Copy The CopyThe best copy we all remember is original and unique. Not even genius copywriters write compelling copy off the top of their heads; they reject 99% of their other ideas first.

Source: Forbes October 21, 2019 12:11 UTC