By spreading the word to the right audience, you can encourage valuable customer referrals and bring in new business. But although referrals are often considered the “holy grail” of marketing, they’re not the only way to include customers in your marketing efforts. An Upfront, Comprehensive CampaignEven before you get the deal signed, start talking to your customer about the benefits of customer marketing. Instead, customer marketing should be a comprehensive campaign in which you honor and highlight the positive work they are doing with your service and technology. User-Generated Content With Calls To ActionLeveraging your customers’ user-generated content across your brand’s marketing strategy drives inspiration and community.

Source: Forbes June 06, 2019 17:15 UTC