Studies show that people read reviews and make buying decisions based on them: 88% say they trust online reviews as much as personal recommendations, according to a study by BrightLocal and 39% read reviews on a regular basis. In fact, only 12% of those surveyed don’t read reviews at all. There's a very specific way to get amazing reviews and testimonials, but first let's cover a few basics. You can ask for permission to use celebrations as testimonials and you can create solutions that will address their frustrations. Directly ask clients for written and/or video testimonials at least three times.

Source: Forbes December 01, 2017 12:56 UTC