Businesses of all sorts depend on consumer data to deliver more personalized, engaging brand experiences. Members of Forbes Agency Council share some creative ways to adapt to these policy changes while maintaining a strong user experience. Create Content Worth Opting IntoThe GDPR has really put the burden on our creative team to craft content worth opting into. Testing and using other avenues — such as social platforms — can also give brands better opportunities to move their message. Our contextual targeting capabilities enable us to execute without depending solely on user data (and within new standards).

Source: Forbes January 04, 2019 12:56 UTC