Sending out emails about products or services and actually get recipients to open them can be difficult. But there are a number of techniques that can still draw in potential clients. But what grabs potential clients' interests specifically? And what should you avoid emailing to keep potential clients from sending the message to their trash? Below, 11 Forbes Agency Council members share how your email can stand out in a cluttered inbox.

Source: Forbes May 22, 2017 10:52 UTC