And for nearly 100 years, it was covered up; it was left out of textbooks, and many survivors wouldn't talk about it. Stories have power, and if they're told, they can change the future, and they can provide some healing." According to Nielsen Ad Intel, less than 2% of ad spend has historically gone to Black media companies, while Black consumers make up 13% of the population. Even if Hollywood puts more funding towards Black talent, it will pose a challenge for Black- and Brown-owned media companies. Jackson says investing in Black media without Black ownership “chokes out the entrepreneurship and the thriving of a Black-owned business in this space to actually be able to grow.”True systemic change will come from partnerships with Black media and film entrepreneurs from major content providers, sponsors and advertisers, Jackson says.

Source: Forbes May 31, 2021 09:56 UTC