Writing compelling, must-click ads was, until recently, one of the last aspects of PPC that couldn’t be automated. Here’s a recap of Vallaeys’ top tips and tricks that he believes can help you get the best PPC results, from having played with GPT. If you’re a shopping advertiser and want to create great headlines and product descriptions, GPT can help you. "You can put in keywords – and this is a really cool way to use GPT to build audiences from scratch." You can do this by feeding GPT a list of keywords and asking AI to rank them from most to least relevant.

Source: The Nation July 12, 2023 08:01 UTC