The following are 10 ways machine learning is revolutionizing marketing today and in the future:57% of enterprise executives believe the most significant growth benefit of AI and machine learning will be improving customer experiences and support. By using machine learning to qualify the further customer and prospect lists using relevant data from the web, predictive models including machine learning can better predict ideal customer profiles. Data Sources On Machine Learning’s Impact On Marketing:4 Ways to Use Machine Learning in Marketing Automation, Medium, March 30, 201784 percent of B2C marketing organizations are implementing or expanding AI in 2018. AWS Announces Amazon Machine Learning Solutions Lab, Marketing Technology InsightsB2B Predictive Marketing Analytics Platforms: A Marketer’s Guide, (PDF, 36 pp., no opt-in) Marketing Land Research Report. Marketing & Sales Big Data, Analytics, and the Future of Marketing & Sales, (PDF, 60 pp., no opt-in), McKinsey & Company.

Source: Forbes February 25, 2018 20:37 UTC