By 2025, 60% of B2B sales organizations will transition from experience- and intuition-based selling to data-driven selling, merging their sales process, sales applications, sales data and sales, according to Gartner. McKinsey's Global AI Survey: AI proves its worth, but few scale impact survey provides insights into where AI is making its greatest contributions and reducing expenses. A key takeaway from the study is Marketing & Sales are the clear leaders in revolutionizing how they generate revenue with AI. As marketers put greater emphasis on content marketing strategies over events, AI-based sales content personalization systems are taking off this year. 2020 has also been a breakout year for AI-based sales forecasting, specifically in combining location analysis as part of propensity models.

Source: Forbes September 21, 2020 01:01 UTC