AI, Machine Learning, marketing & advertising technologies, voice/chat/digital assistants and mobile tech & apps are the five technologies that will have the greatest impact on the future of marketing, according to Drift's 2020 Marketing Leadership Benchmark Report. The following are ten ways AI and machine learning are improving marketing in 2021:1. High-performing marketing teams and the CMOs lead them to invest in AI and machine learning to improve customer segmentation. The following graphic underscores how quickly high-performing marketing teams learn then adopt advanced AI and machine learning techniques to their competitive advantage. Drift and Marketing Artificial Intelligence Institute, 2021 State of Marketing AI Report.

Source: Forbes February 22, 2021 01:41 UTC