10 Tips for Promoting the CIO- CMO EquationBy SiliconIndiaBangalore: While IT and Business are very frequently correlated in a company, there is an equation that isn’t spoken about too commonly; Marketing and IT. In such an economic climate, fostering a strong working relationship with the CMO can be very beneficial for a CIO and vice versa. Vala Afshar, CMO of Enterasys Networks and Benjamin Doyle elucidate about how to streamline the CIO- CMO relation in an article on HuffingtonPost.com. It is essential for a CIO to know what other companies are doing and what is contributing to their success stories. CIOs can add a lot of value to their marketing equation by understanding how great companies are using technology to better themselves.

Source: Huffington Post January 22, 2026 17:39 UTC