For companies that generate most of their leads and sales online, bringing in steady website traffic is critical. The simplest explanation for a sudden and unexpected drop in website performance is often analytics tags failing to fire. Always check tracking first to make sure website visitors are being accounted for before making drastic changes. The Front End Of Your WebsiteThe first thing to investigate after a major dip in traffic is your website itself. If the majority of your traffic comes from inbound campaigns, ensure your inbound marketing platform is working properly.

Source: Forbes June 02, 2018 12:00 UTC