DemandbaseAs the Marketing Innovation Summit, hosted by DemandBase in San Francisco nears its conclusion I want to share 10 noteworthy quotes overheard along with my take as to what they mean for marketers. And the fact is there is absolutely no reason to NOT know who your marketing to in the data age we live in today. Yes, I know you all know that but put it into practical application vs. just talking about it and see what happens. "Marketing still needs art to go with the science.” - Alison Wagonfeld, VP of Marketing, Google CloudMy take: Yes, yes and yes. @steveolenski is a writer who drinks too much coffee and knows a thing or two about marketing.

Source: Forbes April 06, 2017 23:23 UTC