To fully understand business "disruption," according to Y&R Global CEO David Sabel, it pays to revisit the Sears, Roebuck & Co. catalogue--circa 1894. "Literally word for word," Sabel says in an interview with Beet.TV. After Sears, Roebuck, "Everything else since then has been actually evolution not necessarily disruption," observes Sabel, whose marketing perspective dates to 1976, when he joined Y&R as a trainee. One of the most heartening developments Sabel sees in advertising and media is the return to great story telling. Sabel believes we're in a "golden age" when consumer-generated imagery has taken a back seat to on-location production, a la Game of Thrones.

Source: Huffington Post September 05, 2016 22:26 UTC