“Yara 115th Anniversary – Farmer Strong” campaign affirms commitmentto revitalising the agriculture sector and standing beside Thai farmersMoving ahead with strategy to maintain market leadership and fight the crisis for a sustainable futureYara (Thailand), the world’s leading crop nutrition and fertilizer company from Norway, launched "Yara 115th Anniversary – Farmer Strong” campaign to celebrate its 115 years in business with unwavering commitment to the mission of protecting and revitalising global agriculture and food security. “Yara has been alongside the Thai agriculture sector for almost 50 years now, with our sales and retail office initially established in Thailand in 1972. According to Ms. Pancharlie Vannaplerk Marketing and Communication Manager, Yara (Thailand) Co., Ltd., “Our marketing communication is gearing toward creating differentiation through a ‘purposeful branding’ approach, with focus on building positive consumer attitude toward the brand rather than simply selling products. This strategy sets Yara apart from the competition as the pioneer of a unique communication phenomenon in the Thai fertilizer market which is typically centred around product attributes. “We believe that the activities under our celebration campaign will be a way to provide tangible support for the Thai agriculture sector to regain strength and overcome the difficult situation, which will eventually bring the Thai economy back on track as quickly as possible,” concluded Mehdi.

Source: Bangkok Post June 11, 2020 08:15 UTC