The “This is Egypt” promotional campaign, directed by the advertising agency of J. Walter Thompson (JWT), has won a Gold Effie Award in the Travel, Tourism and Transportation category and the Silver Effie Award in the Renaissance category last month, the Effie awards’ website shows. The ninth edition of the MENA Effie Awards was held at the Armani Pavilion in Dubai. “This is Egypt” campaign kicked off back in October 2016 through a partnership between Egypt’s Tourism Promotion Authority and international advertising agency JWT in an attempt to lure tourists back into the country. The tourism ministry signed a three-year contract with advertising agency J. Walter Thompson worth $66 million, to promote tourism worldwide and improve Egypt’s image in 27 tourism markets. Egypt’s promotional campaign won the Best Tourism Promotional Video in the Middle East at the General Assembly of the World Tourism Organization (WTO) in China, beating 63 other competitors.

Source: Egypt Independent December 04, 2017 14:48 UTC