I’ve always been amused by the phrase “Big Data.” There’s an old aphorism that data expands to meet available storage. They aren’t limited to AI, as I’ve seen this discussion happen for the decades I’ve been in the industry. The amount of data business is now collecting means that AI can be applied to better understanding the customer experience. In support of the original statement that this is more of a general management book than an AI one, I point to chapter seven on customer service. The book uses artificial intelligence as a tool to describe those things, and it shows how AI can help throughout the business environment, but don’t think of this as an AI book – It’s a management book.

Source: Forbes February 18, 2021 16:30 UTC