In this interview with Brands & Marketing, Media Evaluation and Reputation Measurement expert and Chief Executive Officer of P+ Measurement services, Mr. Philip Odiakose, justifies the call for measurements of PR activities, while insisting that such measurement must be done by independent measurement agencies, and not the one created by PR agencies. I believe we are in a new phase where PR measurement is taking center stage. Industry’s response to PR Measurement call? We have also seen drawbacks from PR agencies but we are making progress. It is the world’s largest media intelligence and insights professional organization, representing organizations and practitioners who provide media evaluation and communication research.

Source: Nigerian Tribune January 29, 2018 02:58 UTC