Business News of Wednesday, 29 January 2020Source: www.goldstreetbusiness.com‘Year of Return’ draws thousands to Ghana’s stand at VakantiebeursThe Ghana team at the eventGhana’s biggest branding campaign “Year of Return” ended last year with heritage tourism being the core pull factor for the African American population. He launched the “Beyond the Return “initiative and the Ghana Tourism Authority is expected to play key role in the execution of this initiative. Ghana Tourism Authority (GTA) annually embarks on several marketing campaigns in its source markets. Netherlands is one of the countries they often showcase the country’s tourism assets. During the show, Millennials’ who visited Ghana’s stand were looking to visit Ghana at some point during the summer holidays.

Source: GhanaWeb January 29, 2020 05:37 UTC