There are the inventory quality issues raised by the recent controversies surrounding made-for-advertising sites, Forbes and Colossus. And of course, there’s AI, which actually may be among programmatic marketers’ greatest potential allies in dealing with some of the other challenges — though AI poses its own predicaments. At the Digiday Programmatic Marketing Summit last week in Palm Springs, California, agency executives participated in closed-door town hall discussions, in which they were granted anonymity for their candor. AI issues“I think if you asked 90% of agencies what AI is, they couldn’t tell you a straight answer. And we know it’s not gonna work, but they pay us to do it.”Inventory issues“There’s a lack of trust.

Source: Forbes May 20, 2024 04:03 UTC