Arch & Hook debuted their 'Blue' hanger at London Fashion Week Ramazan BarlasThe war on plastic has destroyed the reputation of the most mundane accessories to our daily lives. As we get to grips with the unglamorous side of our consumer habits, the fashion business is among those being forced to respond. These aren’t the hangers you see on the shop floor, because they are discarded in favour of branded in-store hangers. Mouret labels the hangers the “the penicillin of fashion,” attempting to fight off the industry’s plastic-related ills. Lockyer counts luxury retailers Matches Fashion, Net-A-Porter, Tom Ford, La Mer and Ted Baker among his clients, adding that it’s the luxury brands that allow for more innovation when it comes to packaging compared with cost-conscious fast fashion brands.

Source: Forbes October 20, 2019 07:52 UTC