Ordinary people—whether free peasants or serfs bound to service—lived on land with nobility taking the position of landlords. The terms came to mind when listing to an interview Harry Sharer did with author and Harvard Business School professor emerita Shoshana Zuboff, who discussed what she calls surveillance capitalism. Put too simply, Zuboff says that technology-based business—with virtually embedding tech and emulating the same practices—has found that people are the ultimate product. It allows business entities to follow people and then nudge them into behavior that is more commercially rewarding for the companies. There are many companies in the business of providing those real-time systems that identify people in public spaces.

Source: Forbes November 04, 2019 07:18 UTC