‘Room-scrolling’ has replaced doomscrolling, with 86% of Brits polled admitting they browse property listings on sites like Rightmove and Zoopla purely for interior inspiration rather than to move house, according to new research of 2,000 adults by Homesense. Scandi-neutral minimalism, inspired by Nordic calm and airy spaces, follows on 22%, while Hygge-style of cosy, layered soft throws, candles, and warm textures comes in at 21%. Over half (55%) of people feel inspired to recreate a homeware look after seeing it in a property listing. Traditional interiors, with their Regency-inspired grandeur and charm, are most popular in the East Midlands (42%) and London (34%). Modern, sleek minimalism dominates in Birmingham (39%) and the Southeast (35%), where glossy surfaces and pared-back elegance reign.

Source: The Herald March 30, 2026 14:39 UTC