The origin story of the “repeal and replace” mantra is also a reminder of how pivotal strategic messaging has been throughout the health care debate. PhotoEven before landing on “repeal and replace,” Republicans scorched Democrats with buzzy phrases. “In some ways, we were enjoying ourselves,” Mr. McConnell acknowledged in his book. When he hit on “repeal and replace,” the McConnell team decided it had what it needed. “I think the slogan will be ‘repeal and replace,’ ‘repeal and replace,’” Mr. McConnell told reporters the next day.

Source: New York Times January 15, 2017 18:20 UTC