Compiled by ZAKIAH KOYA, ALLISON LAI and R. ARAVINTHANAN ON-DEMAND service platform in China has withdrawn its controversial Chinese New Year “proxy kowtow” service after facing public backlash. According to Nanyang Siang Pau, the platform rolled out a series of proxy New Year greeting packages during the festive season. One package, titled “Proxy Greeting for Elders”, offered to purchase and deliver festive goods, perform a kowtow ritual on behalf of customers, and provide a real-time livestream of the visit. UU helps you fulfil your filial duty.”However, the service quickly sparked criticism online, with many netizens labelling the idea of “proxy kowtowing” as awkward and inappropriate. In one instance, a simple Hokkien greeting – jiak ba buay?

Source: The Star February 13, 2026 01:23 UTC