Did you know that “pink it, shrink it and raise the price” is the marketing mantra that manufacturers use to charge more for female products, which are often smaller in size. This price premium is called the ‘pink tax’ and it follows us from the cradle to the grave. My new book on women and money, Why Women Are Poorer Than Men and What We Can Do About It, is a journey through the myriad ways that women have been left with less to live on. It’s rooted in history, a past when women were infantilised and thought too stupid to be able to handle money. Let’s start by tweaking equal pay law.

Source: Irish Independent March 06, 2021 02:26 UTC