A two-year project to shift the country’s most popular media website onto global-leading digital technology will launch in early 2024 when stuff.co.nz replatforms for the future. The media company’s world-class new tech stack will deliver innovation and dynamic commercial opportunities in a fraction of the time – “think almost any ad, anywhere, at any time,” says Stuff’s Chief Product Officer Ben Haywood. “This is one of the largest transformation projects we’ve ever tackled, and it has delivered us some of the most flexible and modern publishing technology available. “While the technology improvements are dramatic, we’re taking a considered approach to how we transform,” she says. Two-thirds of page impressions are via the mobile site and mobile apps, and the remaining one-third to the desktop site.-RelatedPowered by Fuseworks and Truescope - Media monitoring, insights and news distribution for New Zealand organisations.

Source: Stuff November 13, 2023 20:04 UTC