MONTREAL - Public relations experts are questioning SNC-Lavalin Group Inc.’s handling of its corporate image over the past two months, faulting a tight-lipped approach and mixed messaging for a tarnished brand. “Right away there’s muddled messaging,” said Chris Atchison, founder of Toronto-based Shockwave Strategic Communications. “To try to run and hide would be a really bad move, from a brand perspective anyway. “Even if Lavalin is honestly changing their culture, the government’s not doing them any big favours...I’m sure Lavalin has a very strong brand. Atchison suggested a revamped ad campaign and a more consistent dialogue with the public to showcase SNC-Lavalin’s perspective.

Source: thestar April 01, 2019 19:34 UTC