Amazon’s crackdown on review abuse and other violations has hit some of the biggest Chinese sellers on the platform. While Amazon officially banned “incentivised reviews” in 2016 and has regularly taken action against such violations, the scale of the recent crackdown is unprecedented. “Many merchants have tried reaching out to Amazon but to no avail,” Zhang said. Since suspending the merchant’s stores for alleged fake reviews, Amazon has held onto US$4mil (RM16.92mil) of the company’s funds and US$10mil (RM42.32mil) worth of inventory, Zhang said. “Amazon required that the frozen funds be held up for 90 days, which completely paralyses the operation of my client’s business,” Zhang said.

Source: The Star July 27, 2021 10:52 UTC