And it’s the same thing that is happening to La Luna Sangre, the sequel to the series Lobo and Imortal, which revolve around the lives and conflicts between blood thirsty creatures. Daniel Padilla and Kathryn Bernardo play the roles of supernatural beings in ABS-CBN's biggest fantasy drama of the year, "La Luna Sangre." Easily picked up by netizens, Twitter topic #LaLunaSangreAngSimula with close to a million tweets, became a trending topic in the Philippines and worldwide. The following day, #LaLunaSangreAngPropesiya hashtag dominated the microblogging site as early as 10 a.m.. You see, La Luna Sangre has been trending on Twitter since its first episode. And based on the data from AGB Nielsen (NUTAM), La Luna Sangre dominated primetime viewership for the entire week, too.

Source: The Standard June 24, 2017 10:18 UTC