‘It Was Sell At All Costs’: How AT&T’s Sales Staff Created Fake Accounts For DirecTV Now
The AT&T store at Jacksonville Beach, Florida, USA. Moment Editorial/Getty ImagesIn July 2018, Julia Morris walked out of the AT&T store in Burlingame, California, with a Motorola prepaid phone. But Luna’s manager told him he would only approve the deal if he got the customer to sign up for three DirecTV Now accounts. The customer agreed because three DirecTV Now accounts still cost less than the $1,335 deposit. Even after the name has gone, the days of DirecTV Now’s high-pressure sales period are still fresh for some customers and ex-employees.
Source: Forbes June 25, 2020 15:56 UTC
