Both involve a scary, supernatural mystery and have a “Stand by Me”-style group of misfit children at their center. Horror movies have been a box office bright spot over the past year. “It’s really a reflection of the whole Warner marketing team,” Ms. Rich said. “You have to be very careful not to deteriorate the scare,” Ms. Rich said. “You never want to get to a point where the buzz doesn’t feel credible,” Ms. Rich said.

Source: New York Times September 10, 2017 17:15 UTC