The executives of Mattress Firm Holding Corp. MFRM 0.03 % and Sleepy’s took a cozier business trip together this summer, after Mattress Firm bought Sleepy’s, spending nights crammed onto a 45-foot bus that sleeps 12. Cory Ludens, Mattress Firm’s Vice President of Culture and Events, said he learned to “spider monkey” into a high bunk, crawling up as a primate climbs a tree. After he got stuck in the bathroom, “I said, ‘This would be a great first impression.’ ”Mattress Firm employees on a bus tour earlier this year. As for comfort, “your expectations are pretty low.”Pure Romance employees on a bus tour earlier this year. His colleagues had another idea: They went on a bus tour.

Source: Wall Street Journal September 12, 2016 15:11 UTC