“We came to the conclusion that the underlying methodological problems of voting-intention polls are so fundamental that we can’t solve them,” Cooper says. So that was that: since the referendum, Populus hasn’t carried out a single voting-intention poll. “In any case, if I predicted election results with a pin, I’d get it right half the time,” he says. Photograph: ReutersAt least political pollsters can take comfort from the fact that voting-intention polls are only a small part of their work. “This is what affects stuff in Westminster.”But voting-intention polls can affect Westminster, too.

Source: The Guardian September 27, 2019 11:03 UTC