This year, the label is actively participating in lending a hand to advocates of breast cancer awareness, most especially to women afflicted with the disease and its survivors. To raise funds for the breast cancer advocacy of ICanServe Foundation, Plains & Prints unveiled the “Heart Of Fashion” capsule collection from the sketch books of five noted Filipino designers. “We chose to do our CSR project with ICanServe to really create breast cancer awareness in selling of this collection. As expected, the color pink, which has long been attributed to breast cancer awareness, dominated the runway in beautiful dresses and pairings. Said Farillas at the end of the fashion show, “We hope that these designs will help women afflicted with breast cancer and those who survived it see the beauty beauty in their ordeal and being.

Source: Manila Times September 07, 2016 12:00 UTC