“Frozen” already has established itself as a cinematic blockbuster, but with the Broadway version of the musical set to open on Thursday, the question remains if theatergoers will similarly warm to the wintry tale. Early signs bode well for the show from Walt Disney Co.’s theatrical division. The production already has grossed nearly $4.8 million during four weeks of preview performances, according to the Broadway League, the trade group that tracks the industry. This represents almost 98% of its potential gross for the period.

Source: Wall Street Journal March 21, 2018 22:30 UTC