Dear Zindagi: Teaser 01:31Alia Bhatt-starrer 'Dear Zindagi' seems to be taking a rather unconventional approach to film publicity, scrapping the concept of a trailer altogether in favour of smaller teaser videos. The film's director Gauri Shinde reportedly told media that they have decided not to take the conventional route for the movie's publicity and dropped the idea of having a trailer. Instead, the makers will now release a series of small videos titled 'Dear Zindagi Take 1', Take 2, and so on. The first of these teaser videos will be released later today.READ ALSO:As per reports, Gauri also credited the film's co-producer Shah Rukh Khan for the idea, saying that it was his suggestion that the team implemented. The film also stars Kunal Kapoor, Angad Bedi and Aditya Roy Kapur, and includes an extended cameo by Shah Rukh himself.

Source: Times of India October 20, 2016 08:48 UTC