The app, its creators said, is designed as a safety tool for people who live alone. “The problem is who my emergency contact should be,” one user wrote beneath a Weibo post discussing the app. In a society where solo living is becoming increasingly common, even a small gesture of acknowledgment can bring comfort. “In urban China today, companionship is increasingly optional, but basic visibility still matters.”The app’s popularity also reflects shifting social norms. He declined to specify the number of app downloads, but said the number of paying users has increased 200-fold and continues to rise.

Source: The Star January 14, 2026 16:20 UTC