Gimlet Media is launching its first show designed for Amazon Alexa as part of a push into content for voice assistants. Alex Blumberg, cofounder and CEO of Gimlet Media speaks onstage at IGNITION: Future of Media at Time Warner Center. Gimlet Media is launching its first show designed for Amazon Alexa as part of a push into content for voice assistants. Photo: Getty ImagesAs voice assistants grow more popular, media companies are beginning to place early bets on products like Amazon’s Alexa and Google Home. Gimlet Media’s expansion into content for voice assistants coincides with budding demand from marketers who are experimenting with digital assistants as a way to reach consumers.

Source: Wall Street Journal March 01, 2018 18:27 UTC