Among the season’s bestsellers are Samajwadi Party’s ‘vikas ki chabhi, dimple bhabhi’ and ‘vikas ka pahiya, Akhilesh bhaiyya’ and BSP’s ‘Betiyon Ko Muskurane Do, Behenji ko aaney do’. Instead of riding ‘umeed ki cycle’ like it did in 2012, the SP is trying to draw attention to Akhilesh Yadav’s development work with ‘up ki majboori hai, Akhilesh Yadav zaroori hai’. Slogans including ‘ye jawani hai kurban, Akhilesh bhaiyya tere naam’ and ‘no confusion no mistake, sirf Akhilesh sirf Akhilesh’ have also struck a chord with young UPites. ‘Abki baar Modi sarkar’, the popular slogan of the 2014 Lok Sabha elections has been morphed into ‘abki baar bhajapa sarkar’ and ‘abki baar 300 ke paar’. ‘baap bete ke nakhre hazaar, abki baar bhajapa sarkaar’ and ‘na gundaraj, na bhrastaachaar, abki baar bhajpa sarkaar,’ is BJP’s way of hitting out at the SP.

Source: Hindustan Times January 24, 2017 07:40 UTC