The federal government's new Tobacco and Vaping Products Act will force tobacco companies to use plain packaging, but it also opens up a world of advertising possibilities for vaping liquids and e-cigarettes. Multi-national companies will move inWith legalization, Hammond predicts Canadians will see big multi-national companies move into the marketplace and so will their ads. "For the first time in decades, you could see TV or front page newspaper ads for recreational nicotine products," he said. "The restrictions for e-cigarette advertising will be far weaker than for tobacco or cannabis and youth will be exposed to this advertising," Cunningham warned. "Depending how advertising and promotion evolves in the marketplace, there is the potential for youth to be exposed to substantial ads."

Source: CBC News May 23, 2018 10:01 UTC