Leading international bookmaker Betway has formally launched in Kenya with promises of bringing customers closer to sporting action and engaging in CSR. At the event, former Gatanga MP and presidential aspirant Peter Kenneth beat a field of other prominent personalities to emerge winner of the dribbling challenge. John said Kenya was chosen as a lead to other African countries but noted the company has set its footprint in Uganda. He added: "Betway has integrated well with local mobile phone companies which allow easy utilisation of mobile money wallets and lends to the ease of use and speed for clientele." The Betway Group was launched in 2006 to provide entertainment featuring sports betting, casino, bingo and poker.

Source: The Star October 27, 2016 11:38 UTC