HÀ NỘI — Việt Nam’s retail sector is anticipating significant changes, driven by a technology boom, in people’s spending and shopping habits, experts said at the Forbes Talks on retail development on Thursday. “Digital will be the new way to reach consumers.”Trịnh Lan Phương, CEO of baby product retail chain Bibomart, expressed concerns that the Vietnamese retail industry is struggling with challenges such as shortage in talent, technology platform and management capacity. Traditional retail will have to make a great effort to catch up with rapid development in technology, which is changing the entire retail industry,” Phương said. Ngô Quốc Bảo, director of business development and e-commerce Department of FPT Digital Retail, said that selecting only one centralised platform for business has the high risk of losing out on potential customers. “The retail industry is now developing at omni-channel level, which is expected to move to mobile-first commerce, and then immersive commerce in the future.” — VNS

Source: Viet Nam News June 23, 2017 23:03 UTC