A flurry of new products catering to the female athleteDriving growth opportunities in women's sportswear is the increasing visibility of female athletes across a wide range of sports. The professionalisation of and investment in women’s sports has shown established sportswear brands (such as Nike and adidas) and challenger sportswear brands (such as On and Hoka) leveraging investment opportunities in women-focused sportswear. Tailoring sportswear offerings to align with women’s health and designing products around women’s bodies for female athletes, on both professional and amateur levels, are pivotal in remaining relevant in the evolving sportswear market. Whilst men’s sportswear remains the largest value segment in the sportswear market, growth opportunities in women’s sportswear cannot be negated. Sportswear sales were estimated at USD396 billion in 2023 and continue to outpace broader apparel and footwear growth.

Source: The North Africa Journal July 03, 2024 16:26 UTC