Internet users heavily criticised the “slanted eye” gesture made by the Asian male model as racist. View image in fullscreen The Swatch advert. A Weibo user with more than 1 million followers accused the company of “racism against Chinese” and suggested it should be punished by regulators. “The brand’s image has collapsed. The Italian luxury fashion brand Dolce & Gabbana was criticised in 2018 after it posted promotional videos showing a Chinese model awkwardly using chopsticks to eat Italian food.

Source: The Guardian August 18, 2025 15:08 UTC