A Stuff NowNext survey gave the first insight into who readers might prefer to lead the Labour party following Jacinda Ardern’s resignation and whether the announcement changes the way they might vote in the upcoming election. Stuff Chief Data and Insights Officer Dina Hay says she wasn’t surprised at the volume of responses received in such a short timeframe. Advertising customers are taking advantage of Stuff’s established data and insights capabilities says Executive Commercial Director Matt Headland. Forty one percent of respondents said Chris Hipkins should be the next Labour leader. The survey also showed that Ardern’s resignation may influence how people intend to vote in the upcoming election.

Source: Stuff January 23, 2023 01:20 UTC