South Africa’s LULA, an enterprise ride-sharing platform, has announced its acquisition of the UK-based Zeelo’s operations in South Africa, a move that will see it scale significantly. The UK-based Zeelo, meanwhile, is a smart bus platform for organisations, similar to LULA in that it provides flexible turn-key and plug-in transportation programs for commuting and school runs. The deal will see Zeelo’s South African operations transition to LULA’s solution. The acquisition will mean an increase in customers, vehicles and operating partners, and staff to strengthen and scale LULA’s business in South Africa, as well as into other African markets. “Significantly, the acquisition of Zeelo‘s operations in South Africa means that LULA becomes a profitable business, with enough breathing room to scale smart, rather than scale fast,” Nodada said.

Source: The North Africa Journal July 26, 2024 09:39 UTC