New York Times promo image for new family subscription. The New York Times is also offering a Games family subscription, costing $10 a month compared to $6 for an individual. The New York Times has set a target of reaching 15 million subscribers by the end of 2027. Some family subscriptions were included in the Q2 data for the first time as the feature was trialled with certain users. We remain very focused on our 15 million subscriber target by 2027 and I would view this as a part of that strategy.

Source: The Times September 08, 2025 15:28 UTC